At Pyxel we deliver designs and create brands. We help our clients to define their concept, to develop their product and we place it where it works miracles.
The term ‘brand’ is still seen by many as simply placing a logo on your advert or letterhead. In the past ‘branding’ was a form of trademark as the likes of farmers burning stamps onto the cattle hide. But in modern times this process has evolved into creating and developing an entire character giving personality and style to a product and service.
Branding is something that is intangible, yet so many successful businesses spend vast amount of cash into giving their company a brand. It helps marketing specialists to focus on the future ventures of a company; it helps create a differentiation between rival competitors and helps the general public empathise with your business.